CosmeticsAustralia
BYS
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IFACE Inc. — Premier Beauty & Health Distributor in the Philippines
The Beauty House of the Philippines
Bringing theworld class productswithin Filipino reach.
IFACE Inc. is the Philippines' premier distributor of premium health and beauty — partnering with 50+ global brands across 942+ retail locations nationwide.
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— Flagship Partner
BYS Cosmetics
A colour cosmetic brand customers could relate to, look to for trends, grow up with and trust — have fun with and most importantly afford. Designed and developed in Melbourne, BYS is available in more than 25 countries worldwide.
Our House
A house built ontaste & trust.
Established in 2012, IFACE Inc. is a leading distributor of health and beauty products in the Philippines. The company began operations with the exclusive distributorship of the Australian brand BYS Cosmetics and has since expanded its portfolio to include multiple high-profile health and beauty brands.
"We don't sell products. We build the houses that hold them."
Get exclusive deals & beauty launches
Be the first to know — coupons, promos, and new brand drops.
Purpose
Why We Exist
Mission
To bring the world's most desirable beauty, personal care and health brands to Filipino consumers by combining unrivalled local market insight, premium retail partnerships, and flawless operational execution.
Vision
To become the dominant player in the Philippines while bridging global brands with high-growth Asian markets. Empowering partners to launch, scale, and dominate in key Asian territories through our trusted platform.
Founded in 2012. From a single Australian brand to a portfolio that defines Philippine beauty retail.
Explore our brandsBrand Film
See the housein motion.
A short film capturing the spirit of IFACE — the brands we steward, the people behind them, and the standards we hold ourselves to.
A decade of scale, built on trust.
From a single Australian brand in 2012 to a portfolio that defines Philippine beauty retail.
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Years in distribution
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Global brand partners
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Stores nationwide
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Growth, 2020 → 2024
— Why Philippines
A market where global beauty grows naturally.
90M+
Social-first consumers
Heavy social media usage with 90M+ active accounts shaping what Filipinos buy every day.
25
Median age
A young, trend-eager market — early adopters of K-beauty, clean beauty, and global launches.
Omni
Channel strength
Watsons, SM Beauty, Shopee, Lazada, TikTok Shop — a retail network unmatched in Southeast Asia.
— Our Portfolio
50+ brands. One curatorial eye.
From Korean K-beauty to French apothecary — the brands defining what Filipinos put on their skin.
CosmeticsTurkey
Flormar
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Cosmetics · Personal Care · HaircareUSA
Kiss
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CosmeticsUSA
Rude
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CosmeticsKorea
imma
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Mens Grooming · HaircareKorea
Grafen
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CosmeticsAustralia
The Kind Collective
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SkincareKorea
Deoproce
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SkincareGreece
Bioten
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SkincarePhilippines
Face by Bloom
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SkincareKorea
beplain
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SkincareAustralia
Skin by BYS
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SkincareFrance
Varens Beauté Bio
Varens Beauté Bio
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SkincareKorea
Genabelle
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SkincareTurkey
The Purest Solutions
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SkincareKorea
Standard Seoul
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FragranceGreece
STR8
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FragrancePoland
BI-ES | Fabio Verso
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FragranceItaly
BU
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FragranceUSA
Spellbound
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HaircareUSA
Wet Brush
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HaircareSpain
Urban Care
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BodyAustralia
Skin Doctors
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BodyAustralia
Rosken
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BodyGreece
Carroten
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Personal CareUSA
Boobs Booty Body
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Personal CarePhilippines
Dimples
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Personal CarePhilippines
Silkia
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Personal CarePhilippines
Whealthy Goodness
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BodyUK
Calypso
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SkincareGreece
Clinea
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SkincareEurope
Revox
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SkincareKorea
Some By Mi
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SkincareKorea
Biodance
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SkincareKorea
Dear Klairs
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SkincareKorea
Eqqualberry
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SkincareKorea
Jumiso
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SkincareKorea
Ilso
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HaircareTurkey
Bio Magic
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FragranceUnited Kingdom
Bespoke
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FragranceUnited Kingdom
Scentology
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Distributed through SM, Watsons, Shopee, Lazada & TikTok Shop
— Beyond DistributionMarketing That
Marketing That
Amplifies Brands
We don't just place products on shelves—we create demand that drives sales across every touchpoint.
In-Person
Experiential Activations
Pop-ups, sampling events, and retail experiences that convert.
Star Power
Celebrity Partnerships
A-list talent driving brand awareness and credibility.
Digital Reach
Influencer & Performance
Data-driven creator campaigns with measurable ROI.
360° Marketing
Integrated Campaigns
Seamlessly coordinated across retail, digital, and social.
— Retail Partnerships
Exclusive partnerships, irreplaceable shelf.
IFACE has secured and maintained exclusive partnerships with the Philippines' leading retail chains. This reflects our ability to access strategic distribution channels, enhance brand visibility, and deliver consistent value — a capability that is difficult for competitors to replicate.
— In-Store Presence
Stand-Alone Brand Experience
Kiosk
Dedicated kiosk placements that bring brands directly to high-foot-traffic areas
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— Trusted By Leading Retailers
The Philippines' largest retail chain with 80+ malls nationwide
Asia's leading health and beauty retailer with 900+ stores in PH
— Leadership
The founders behind a beauty empire.
Chief Executive Officer
Chief Executive Officer
Tony Chua
Chief Commercial Officer
Chief Commercial Officer
Angie Goyena
Chief Financial Officer
Chief Financial Officer
William Ng
— Work With Us
Two ways to grow with IFACE.
For Global Brands
Launch, scale and dominate the Philippines.
From regulatory and distribution to retail and digital marketing — we handle every touchpoint between your brand and the Filipino consumer.
For Retail Partners
Stock the brands your customers are searching for.
Bring premium global beauty into your stores with reliable supply, marketing support, and a portfolio that drives category growth.